A real estate CRM or, customer relation management system, helps real estate agents manage communications with leads and clients. With each passing day, these CRMs are becoming more important. And so, in 2025, the real estate industry will be more competitive than ever.
To stay ahead, real estate professionals need more than just industry knowledge—they need powerful tools to manage their leads, clients, and properties.
This is where Best CRM for Real Estate takes the lead. These Customer Relationship Management (CRM) systems are designed to simplify operations, enhance customer interactions, and boost productivity.
This blog will explore and offer information about the best CRM for real estate solutions in
2025, helping you find the perfect tool to grow and manage your business with ease.
27 Best CRM For Real Estate In 2025
Here’s a curated list of the 27 best CRM for real estate in 2025 that will help you move ahead, improve your speed and step forward to your business growth.
1. Infiverse AI
Infiverse AI offers extensive CRM solutions, making it the best CRM for real estate. It integrates various functions to help manage leads, properties, and client interactions without any obstructions. It works with major real estate marketing tools, accounting software, and many other important business applications.
Pros:
- AI-powered features for predictive insights
- Customizable workflows and lead scoring
- Real-time analytics and reporting
Features:
- AI-based lead management
- Advanced marketing automation
- Customizable dashboards and reports
Pricing: Starts from INR 1,499/user/month and offers add-ons.
Integrations: Fully customizable integrations with popular tools like email platforms, marketing automation, and real estate-specific tools. Custom API options are available.
Users like Infiversi AI the most for its scalability and customization options, which makes it ideal for growing real estate agencies.
2. Zoho Real Estate CRM
Provides a powerful, cloud-based platform with specific features for real estate. The best CRM for real estate helps manage contacts, automate workflows, and track client interactions. It easily integrates with applications like Gmail, QuickBooks and similar tools making it easier to connect and communicate with leads and clients.
Pros:
- Affordable pricing with a feature-rich free plan
- Extensive customization options
- Strong support and training resources
Cons:
- Reporting tools may be less advanced compared to competitors
- May need additional integrations for complex needs
Features:
- Workflow automation
- Sales forecasting and custom reporting
- Integration with various marketing tools
Pricing: Free trial offered, plans starts from INR 800/user/month
Integrations: It integrates over 50 applications, including Zoho’s suite, Google Workspace, Microsoft Office 365, Mailchimp, and more.
It is widely known for its ease of use and cost-effectiveness, especially suited for small to medium-sized agencies.
3. Sell.Do
Sell.Do the Best CRM for Real Estate is designed specifically for real estate professionals. It offers features to automate marketing, track leads, and enable effective client communication.
Sell.Do supports integration with various real estate platforms but may require third-party tools for additional functionality.
Pros:
- Designed for real estate with specialized features
- Includes built-in marketing tools
- Strong lead management capabilities
Cons:
- Limited integrations compared to other CRMs
- The user interface could be
Features:
- Automated follow-ups
- Real-time lead tracking
- Email and SMS marketing tools
Pricing: Contact for pricing (depends on custom requirements)
Integrations: Integrates with lead generation platforms like Facebook, Google Ads, and property listing portals like 99acres, and MagicBricks.
It is highly recommended for its focused approach to real estate but could benefit from a more user-friendly interface.
4. HubSpot CRM
HubSpot CRM is the Best CRM for Real Estate is designed specifically for real estate professionals. It offers features to automate marketing, track leads, and enable effective client communication.. It can integrate more than 300 tools, including Google Suite and MailChimp.
Pros:
- Free plan available with substantial features
- User-friendly interface and ease of use
- Excellent customer support and resources
Cons:
- Advanced features are only available in paid plans
- Can become costly as you scale
Features:
- Contact and deal management
- Salespipeline tracking
- Email marketing tools and automation
Pricing: Free basic plan for upto 2 users; Paid plans from $15/user/month
Integrations: Over 1,000 integrations, including Gmail, Google Workspace, Office 365, Slack, and Salesforce.
Users like HubSpot CRM for its user-friendly design and extensive free features, making it a top choice for many real estate professionals.
5. PipeDrive
PipeDrive offers a visually attractive and, user-friendly sales pipeline that helps real estate agents track deals and manage leads efficiently even with less or no technical knowledge. It can connect with tools like MailChimp, Google Drive and many more.
Pros:
- Simple and easy to use
- Excellent visual sales pipeline
- Time-saving automation features
Cons:
- Limited functionality outside of sales management
- Requires third-party integrations for in-depth features
Features:
- Deal tracking and pipeline management
- Lead management and automation
- Customizable sales processes
Pricing: Starts at $14/user/month
Integrations: 275+ integrations, including Google Workspace, Microsoft Outlook, Mailchimp,
Zapier, and lead generation platforms
Favored by agents for its ease of use and visual sales tracking, though it may lack some
advanced features for larger firms.
6. Real Geeks
Real Geeks offers a complete CRM solution for real estate professionals, including lead management, marketing automation, and IDX website tools. It works well with various real estate platforms and marketing tools.
Pros:
- Powerful lead management and capture
- Integrated IDX website features
- Inclusive marketing tools
Cons:
- Complex setup process
- Higher costs for smaller agencies
Features:
Lead capture and tracking
Automated marketing campaigns
- IDX website integration
7. Follow Up Boss
Follow Up Boss simplifies lead management with automated follow-ups and client communication tools designed for real estate agents. It integrates with platforms like Zillow, Realtor.com and similar platforms.
Pros:
- Excellent automation for follow-up tasks
- User-friendly interface
- Effective lead capture tools
Cons:
- Expensive for smaller agencies
- Limited customization options
Features:
- Automated follow-ups
- Contact management
- Email and text integration
Pricing: Starts at $69/user/month
Integrations: Integrates with Zillow, Realtor.com, Ylopo, BombBomb, and other lead sources and tools like Google Workspace and Mailchimp.
It is highly rated by real estate agents for its automation and ease of use, though it may be costly for smaller operations.
8. IXCAT Contact
IXACT Contact is a CRM solution focused on real estate professionals, offering robust tools for managing contacts, tasks, and marketing efforts.
Pros:
- Real estate-specific features and tools
- Automated marketing and follow-up
- Strong customer support
Cons:
- Higher cost compared to some competitors
- May have a steeper learning curve
Features:
- Contact and task management
- Email marketing and automation
- Customizable reporting
Pricing: $46.75/month
Integrations: Connects with lead generation platforms, social media platforms, email marketing services, and IDX websites.
It is appreciated for its real estate-specific features and customer support, but it may be more expensive.
9. Close
Close offers a CRM designed to improve communication and sales processes, focusing on increasing productivity for real estate teams. One of its abilities is to work with a wide range of tools but, it may require additional integration to be functional fully.
Pros:
- Integrated communication tools
- Strong sales automation features
- Advanced reporting capabilities
Cons:
- Higher cost for advanced features
- Limited integrations with some third-party tools
Features:
- Built-in calling and emailing
- Sales automation and workflows
- Customizable reporting and analytics
Pricing: Starts at $49/user/month
Integrations: Integrates with Zapier, Google Workspace, Office 365, Twilio, Slack, and lead tracking tools.
It’s noticed by most of the real estate agents for its communication features and sales automation, though it may be pricier.
10. Nutshell
Nutshell provides a user-friendly CRM solution with features designed to simplify lead management and sales processes for real estate professionals. To help them, it integrated with many popular business tools and platforms preferred by the user.
Pros:
- Simple and intuitive interface
- Strong customer support
- Customizable sales pipeline
Cons:
- Limited advanced features
- Higher cost for premium plans
Features:
- Sales pipeline management
- Lead tracking and automation
- Customizable dashboards
Pricing: Starts from $19/user/month
Integrations: Integrates with Google Workspace, Office 365, Mailchimp, QuickBooks, and Slack.
11. Less Annoying CRM
Less Annoying CRM is an uncomplicated CRM designed to be easy to use and affordable, making it a good choice for smaller real estate teams. Additionally, it’s integration is limited but it supports some of the essential business tools like Zapier, MailChimp, Outlook etc.
Pros:
- Simple and user-friendly
- Affordable pricing
- Basic but effective features
Cons:
- Limited advanced features
- Not as customizable as other CRMs
Features:
- Contact and lead management
- Task and calendar management
- Basic reporting tools
Pricing: $15/user/month
Integrations: Minimal integration support but connects with Google Workspace, email platforms, and various real estate lead tools.
Less Annoying CRM is known for its simplicity and affordability, though it may not meet the needs of larger agencies.
12. Freshsales CRM
Freshsales CRM is part of the Freshworks suite, offering real estate professionals tools for managing leads, deals, and customer interactions. It can integrate with all the Freshworks tools and other third-party applications connected to it.
Pros:
- AI-powered insights and automation
- Integrated phone and email communication
- Customizable features
Cons:
- Some advanced features are only available in higher-tier plans
- Can be complex for new users
Features:
- Lead scoring and management
- Sales automation
- Email and call tracking
Pricing: Starts at $9/user/month
Integrations: Integrates with Freshworks products, Google Workspace, Office 365, Zapier, Slack, and third-party tools via API.
Freshsales CRM is appreciated for its AI capabilities and integration options, though the learning curve can be steep.
13. Agile CRM
Agile CRM offers a range of tools for managing customer relationships, including features customised especially for real estate professionals. It supports connecting to various marketing tools and business applications.
Pros:
- Affordable pricing plans
- Marketing automation and lead scoring
- Customizable dashboards
Cons:
- Limited advanced features in lower-tier plans
- Can be less intuitive for some users
Features:
- Contact and lead management
- Email marketing automation
- Sales pipeline management
Pricing: Free for up to 10 contacts; Paid plans start at $14.99/month.
Integrations: Integrates with Mailchimp, Google Apps, Stripe, and other marketing and business platforms.
It is known for its affordability and marketing features, but it lacks some advanced functionalities.
14. Propertybase
Propertybase is a CRM built specifically for real estate, offering in-depth features for managing listings, leads, and client interactions. It works well when connected to other real estate platforms and preferred marketing tools.
Pros:
- Real estate-specific features
- Integration with MLS and IDX
- Strong lead management capabilities
Cons:
- Higher cost compared to some competitors
- Can be complex to set up
Features:
- MLS and IDX integration
- Lead and listing management
- Customizable marketing tools
Pricing: Starts at $69/user/month.
Integrations: Integrates with MLS, IDX, Salesforce and Zillow.
It is highly rated by real estate agents and brokers for its real estate-specific features, though the setup process can be intricate.
15. Realtyna
Realtyna provides CRM solutions for real estate professionals, including lead management, marketing tools, and IDX website integration. It integrates with real estate and marketing tools to make your workflow smooth and prioritise you business growth.
Pros:
- Real estate-specific features and integrations
- IDX website tools
- Customizable lead management
Cons:
- Higher cost for premium features
- Can be complex for new users
Features:
- IDX integration
- Lead capture and tracking
- Automated marketing tools
Pricing: Starts at $199/month
Integrations: Offers integrations with IDX websites, WooCommerce and Mailchimp.
It is valued for its IDX and lead management features, but the cost can be high.
16. Engagebay
Engagebay offers an all-in-one CRM solution with features for lead management, marketing automation, and sales tracking, making it suitable for real estate professionals.
Pros:
- Affordable pricing with comprehensive features
- Marketing and sales automation
- Customizable CRM tools
Cons:
- Limited advanced features in lower-tier plans
- Some users find the interface less intuitive
Features:
- Lead management and scoring
- Email marketing automation
- Sales pipeline management
Pricing: Free plan available; Paid plans start at $14.99/month.
Integrations: Works with Gmail, HubSpot, Salesforce, and Mailchimp.
It is known for its affordability and broad feature set, though the interface may require some adjustment.
17. Compliancy Group
Compliancy Group offers CRM solutions focusing on compliance and client management, making it a good fit for real estate professionals dealing with regulatory requirements. It integrates with various business tools and compliance systems.
Pros:
- Compliance-focused features
- Strong client management tools
- Customizable workflows
Cons:
- May be overkill for smaller agencies
- Higher cost for advanced compliance features
Features:
- Compliance management
- Client and lead tracking
- Customizable workflows and reports
Pricing: Starts at $99/month.
Integrations: Integrates with Microsoft Office 365, Google Workspace, and QuickBooks.
It is appreciated for its compliance features, though it may be more complex than needed for smaller firms.
18. Real Estate CRM by REI BlackBook
REI BlackBook offers a CRM solution specifically designed for real estate investors and agents, with features for managing leads, deals, and marketing efforts.
Pros:
- Tailored for real estate investors and agents
- Comprehensive lead and deal management
- Integrated marketing tools
Cons:
- Higher cost for full feature set
- Some users find it complex to use
Features:
- Lead and deal management
- Marketing automation
- Customizable workflows
Pricing: Starts at $97/month.
Integrations: Connects with CallRail, Zapier, Facebook Ads, and Google Ads.
It is preferred by users for its investor-focused features and comprehensive tools, though it can be complex.
19. Market Leader
Market Leader provides a CRM designed to help real estate professionals manage leads, marketing, and client relationships effectively.
Pros:
- Strong lead generation and management tools
- Integrated marketing features
- User-friendly interface
Cons:
- Can be expensive for smaller agencies
- Limited customization options
Features:
- Lead generation and tracking
- Marketing automation
- Client management
Pricing: Contact for pricing (depends on custom requirements)
Integrations: Integrates with Zillow, Trulia, Realtor.com, and IDX.
It’s known for its strong lead generation capabilities and ease of use, though it may be costly.
20. Real Estate CRM by Wise Agent
Wise Agent offers a CRM solution with features designed to streamline real estate operations, including lead management, transaction tracking, and client communication.
Pros:
- Simple and intuitive interface
- Strong customer support
- Comprehensive lead and transaction management
Cons:
- Limited advanced features
- Higher cost for larger teams
Features:
- Lead and transaction management
- Email and communication tools
- Customizable workflows
Pricing: Starts at $49/month.
Integrations: Offers integration with Gmail, Constant Contact, BombBomb, and DocuSign.
It is praised for its simplicity and customer support, though it may lack some advanced features.
21. REIPro
REIPro offers a CRM solution specifically for real estate investors, with features for managing leads, properties, and marketing campaigns.
Pros:
- Designed for real estate investors
- Comprehensive lead and property management
- Integrated marketing tools
Cons:
- Higher cost for advanced features
- Complex setup process
Features:
- Lead and property management
- Marketing automation
- Customizable reports
Pricing: Starts at $89/month.
Integrations: Integrates with Zapier, Gmail, and Google Ads.
It’s highly rated for its investor-focused features, though the setup can be complex.
22. Realty CRM by iHouseweb
iHouseweb offers a CRM solution with features just for real estate professionals, including lead management, property tracking, and marketing tools.
Pros:
- Real estate-specific features
- Integrated property management
- Marketing automation
Cons:
- Higher cost for full feature set
- Limited advanced customization
Features:
- Lead and property management
- Marketing automation
- Customizable workflows
Pricing: Starts at $129.98/month with a free trial.
Integrations: Connects with IDX, Google Ads, and social media platforms like Facebook.
It is appreciated for its real estate features and property management tools, though it may be expensive.
23. Real Estate CRM by KVCore
KVCore offers a CRM solution designed for real estate professionals, with features for lead management, transaction tracking, and marketing automation.
Pros:
- Robust real estate features
- Integrated lead and transaction management
- Strong marketing automation
Cons:
- Higher cost for advanced features
- Complex setup process
Features:
- Lead and transaction management
- Marketing automation
- Customizable reporting
Pricing: Starts at $499/month for teams.
Integrations: Offers integration with Zillow, MLS, IDX, and BombBomb.
It is highly rated for its comprehensive features and marketing automation, though it may be complex to set up.
24. CRM for Real Estate by Follow Up CRM
Follow Up CRM provides a solution designed to improve lead management and client communication for real estate professionals. It works smoothly with various real estate platforms and marketing tools.
Pros:
- Strong lead management and follow-up features
- User-friendly interface
- Integrated marketing tools
Cons:
- Higher cost for premium features
- Limited customization options
Features:
- Lead and client management
- Marketing automation
- Customizable workflows
Pricing: Starts at $55/month.
Integrations: Integrates with Gmail, DocuSign, BombBomb, and Microsoft Office.
It is praised by users for its lead management and follow-up features, though it may be costly.
25. Real Estate CRM by AgentCRM
AgentCRM offers a CRM solution with many features for real estate professionals, including lead management, marketing automation, and transaction tracking. It can connect with many real estate and marketing platforms.
Pros:
- Real estate-specific features
- Integrated marketing and lead management
- Customizable workflows
Cons:
- Higher cost for advanced features
- Can be complex for new users
Features:
- Lead and transaction management
- Marketing automation
- Customizable reports
Pricing: Free Trial, custom pricing afterwards.
Integrations: Works with Zillow, Realtor.com, BombBomb, and Constant Contact.
It is highly valued for its real estate features and marketing tools, though the cost can be high.
26. Real Estate CRM by 123FormBuilder
123FormBuilder provides a CRM solution with features for managing leads, properties, and client interactions, with a focus on form building and integration. It works smoothly with various real estate application, platforms and marketing tools.
Pros:
- Strong form-building capabilities
- Integrated lead and property management
- Customizable workflows
Cons:
- Higher cost for full feature set
- Limited advanced features
Features:
- Lead and property management
- Form building and integration
- Marketing automation
Pricing: Free plans offered, paid plan starts at $32/month.
Integrations: Integrates with Salesforce, Google Drive, Dropbox, and Mailchimp.
It is known for its form-building capabilities and integration options, though it may be costly.
27. Real Estate CRM by Propertyware
Propertyware offers a CRM solution designed for real estate property management, including features for managing leads, properties, and client communications. It can integrate with various real estate platforms and marketing tools.
Pros:
- Comprehensive property management features
- Integrated lead and client management
- Marketing automation tools
Cons:
- Higher cost for full feature set
- Can be complex for new users
Features:
- Property and lead management
- Marketing automation
- Customizable workflows
Pricing: Starts at $1/unit per month (property-based pricing).
Integrations: Connects with QuickBooks, Propertyware Mobile App, and Yardi.
It is highly praised for its property management features and integration options, though it may be more complex to use.
What Is Real Estate CRM?
A CRM for real estate (Customer Relationship Management) is a specialized software tool designed to simplify and enhance the management of relationships and interactions with clients, leads, and partners within the real estate industry.
Unlike generic CRMs, a real estate CRM offers features customised to the specific needs of real estate professionals, including agents, brokers, and property managers.
Key Aspects of CRM for Real Estate:
Lead Management: Efficiently capture, track, and nurture leads from various sources such as websites, social media, and referrals.
Property Management: Organize and manage property listings, track property details, and handle client inquiries about properties.
Transaction Tracking: Monitor the progress of real estate transactions, from initial contact to closing.
Marketing Automation: Automate marketing tasks such as email campaigns, newsletters, and social media posts to reach potential clients and maintain engagement.
Client Communication: Facilitate communication through email, phone, and text messaging, ensuring timely and organized follow-ups.
By using a CRM for real estate, professionals can improve their efficiency, enhance client relationships, and ultimately increase sales and profitability.
Features to Look for in a CRM
When Choosing a CRM for real estate, consider the following features to ensure it meets your needs:
Lead Management
Look for a CRM that allows you to capture, track, and categorize leads efficiently. Features like lead scoring and segmentation can help prioritize high-quality leads.
Property Management
Ensure the CRM includes tools for managing property listings, tracking property details, and handling inquiries.
Transaction Management
Choose a CRM that helps you manage the entire transaction process, from initial contact to closing, with features such as task reminders and document storage.
Marketing Automation
Opt for a CRM with built-in marketing automation tools for email campaigns, social media management, and client engagement.
Reporting and Analytics
A good CRM should offer reporting and analytics tools to track performance metrics, sales data, and client interactions.
Integration Capabilities
Ensure the CRM integrates with other tools you use, such as email platforms, social media, and real estate listing services.
User-Friendly Interface & Mobile Access
The CRM should be intuitive and easy to navigate, with a user-friendly interface to facilitate adoption and usage. It should offer mobile access, allowing you to manage your business on the go.
All the features listed above help in choosing a CRM that matches your needs and helps fulfil your goals. Doing deep research can benefit your business in the long term.
Why Infiverse AI CRM?
Infiverse AI stands out as one of the best CRM for real estate due to its advanced, industry-specific features that go beyond the basics. Unlike traditional CRMs, Infiverse AI offers a fully customizable platform customized to the unique needs of real estate professionals.
Its lead management tools help capture, prioritize, and nurture leads more effectively, while its extensive property tracking system enables simplified organization of listings and client interactions.
The CRM’s built-in transaction management makes the entire sales process smooth, from initial inquiry to closing, minimizing administrative tasks and maximizing productivity. Furthermore, its deep integration capabilities allow users to connect with other essential real estate tools and marketing platforms, enhancing workflow efficiency.
With continuous updates, AI-driven insights, and dedicated customer support, Infiverse AI outperforms other CRMs in delivering innovative solutions that meet the continuously changing demands of the real estate industry. This makes it a game-changer for agents and brokers.
Conclusion
Selecting the right CRM for real estate in 2025 is important for optimizing your business operations and enhancing client relationships. With numerous options available, it’s essential to consider features that align with your specific needs, such as lead management, property tracking, and marketing automation.
Take a through look at the pricing, features, and user reviews of each CRM to find the best fit for your real estate practice. By investing in a CRM that suits your requirements, you can make your processes smooth and simple, improve efficiency, and ultimately drive more success in your real estate business.
Are you ready to boost your real estate business with the right CRM? Explore the powerful features of Infiverse AI and see how it can simplify your operations, boost productivity, and drive growth.
Get started today with Infiverse AI and transform the way you manage clients, properties, and transactions!
Frequently Asked Questions
1. What is a CRM in real estate?
A CRM in real estate is a software tool designed to manage relationships and interactions with clients, leads, and partners within the real estate industry. It includes features designed for real estate professionals, such as lead management, property tracking, and transaction management.
2. How can a CRM benefit my real estate business?
A CRM for real estate can enhance your business by improving lead management, automating marketing tasks, streamlining transaction tracking, and providing valuable insights through reporting and analytics. It helps in maintaining organized client interactions and increasing efficiency.
3. What features should I look for in a real estate CRM?
Look for features such as lead management, property management, transaction tracking, marketing automation, reporting and analytics, integration capabilities, a user-friendly interface, and mobile access.
4. How much does a real estate CRM cost?
Pricing varies widely depending on the CRM provider and the features included. Costs can range from free basic plans to premium plans that may cost $100 or more per user per month. It’s important to understand the features and pricing to choose a CRM that fits your budget and needs.
5. Can I integrate a CRM with other tools I use?
Most CRMs for real estate offer integration with various tools, such as email platforms, social media, and real estate listing services. Check the integration options provided by the CRM to ensure it works smoothly with your existing tools.
